Love Stories: The Secret To The Swedish Swimwear Label's Cult Status

Love Stories Swimwear

Love Stories, Spring Summer 2018 Campaign

Sometimes a designer comes along and just nails it. Cue Love Stories the brainchild of Dutch stylist Marloes Hoedeman. Marloes began the brand out of a desire to design swimwear she wanted to buy but couldn't find anywhere. Her swimwear designs are playful with a contemporary twist - her colour palette is always muted meaning even fun prints such as stars and leopard and more vibrant shades such as red and pink are understated and more grownup.

Love Stories Leopard Print bikini

Leopard print bikini, £110, Love Stories (Top and bottom sold separately)

Love Stories bikinis are sold as separates which means you can ensure the perfect fit, and her bikini bra sizes (see sizes featuring in a + sign) cater for larger busts. Marloes' signature swimwear shape is the triangle bikini top with minimal or no padding - think the swimwear equivalent of scandi furniture.  For Spring Summer 2018 she even introduced the 'Topless' bikini bottoms, sold on their own for sun worshippers around the globe looking for minimal tan lines. 

Lucy Williams Wearing Love Stories Swimwear

Lucy Williams wearing Love Stories (Credit: Archive image taken from her blog Fashion Me Now)

She has won a loyal following of fashion editors and influencers including Lucy Williams of the UK blog Fashion Me Now and featured in glossy fashion magazines - with a price tag that's easy on your wallet, you can stock up on your favourite styles in multiple prints and colourways. Love Stories swimwear is available exclusively online to in the UK. 


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