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Designer Focus: Here's Why We Love Zimmermann

Posted on January 04 2016

Celebrities Wearing Zimmermann

If you've suffered from holiday envy while scrolling through Instagram recently, chances are you have had Zimmermann envy too. The Australian-based label is fast becoming the unofficial uniform for jet-setters, with a fantasy customer list including Jennifer Lawrence, Beyonce, Selena Gomez, Taylor Swift and even Kate Middleton.

Sisters Simone and Nicky Zimmermann launched their label back in 1991 in Sydney. They have a fuss-free philosophy to summer dressing, with white linen cover-ups, flattering swimwear, broderie Anglaise sundresses and head-turning prints.

Kendall Jenner Wearing Zimmermann Bikini

Their number one cheerleader is supermodel Kendall Jenner who kicked off 2016 wearing all Zimmermann everything. First she wore a Zimmermann lace playsuit to a New Year's Eve party, then she jetted off to St Barts with a suitcase filled with their yacht staples (including this bikini on sale at Beachflamingo.com).

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