Hand woven by indigenous tribes in Colombia, Joyis London hats have become an instant hit for sun worshippers around the globe. Designer Joanna started her career as a fashion stylist but her love of South American fashion from growing up in Colombia, she teamed up with an old friend Nicola. Half Colombian and half British with a passion for anything colourful and Colombian, Nicola left a career in Finance to follow her dreams with Joanna. The hats are made by the Wayuu indigenous people native to the Guajira region in Northern Colombia using age old techniques and both the duo work directly with the Wayuu community to develop new designs, adding a twist to traditional products with new colours and charming details.
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