LoveShackFancy is a New York-based lifestyle brand founded in 2013 by stylist, designer and creative director Rebecca Hessel Cohen. The brand was born out of Rebecca’s desire to design the perfect bridesmaid dress for her own ethereal summer wedding, and from that grew into the cult womenswear label it is today. Rebecca's designs are the ultimate in luxe boho and her collections are unapologetically feminine, with ditsy florals, broderie anglaise and ribbon details. Wear in the city, to the beach and for special occasions too.