Designer Focus: Here's Why We Love Zimmermann

Celebrities Wearing Zimmermann

If you've suffered from holiday envy while scrolling through Instagram recently, chances are you have had Zimmermann envy too. The Australian-based label is fast becoming the unofficial uniform for jet-setters, with a fantasy customer list including Jennifer Lawrence, Beyonce, Selena Gomez, Taylor Swift and even Kate Middleton.

Sisters Simone and Nicky Zimmermann launched their label back in 1991 in Sydney. They have a fuss-free philosophy to summer dressing, with white linen cover-ups, flattering swimwear, broderie Anglaise sundresses and head-turning prints.

Kendall Jenner Wearing Zimmermann Bikini

Their number one cheerleader is supermodel Kendall Jenner who kicked off 2016 wearing all Zimmermann everything. First she wore a Zimmermann lace playsuit to a New Year's Eve party, then she jetted off to St Barts with a suitcase filled with their yacht staples (including this bikini on sale at

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