The Swimwear It-List: The Biggest Swimwear Trends For 2018

Heading to the sun? Then it’s time to get planning! Picking up whatever bikini you can find at the airport as you meander to your gate is never going to cut it. Is it?! This season swimwear is more elevated than ever with designers referencing the seventies, eighties and nineties by using belted sporty shapes and ruffles galore - paired back with a dose of new season cool. Could this be influenced by our desire to capture every moment of your vacation on Instagram or for those we have left back home to live vicariously through our holiday snaps? All we know is Spring/Summer 2018’s biggest trends are more insta-worthy than ever - so here are the 3 trends to buy into now...


Spring/Summer 2018 Sporty Swimwear Trend: White swimsuit with belt, Solid & Striped, Yellow swimsuit, Hunza G, Blue & white stripe swimsuit, Solid & Striped, Striped bikini, Solid & Striped 

Thanks to brands such as Hunza G and Solid & Striped the classic swimsuit is having a moment. Taking its cues from the swimming lanes of an Olympic pool or the Gymnast mat, go-faster stripes and belted leotard shapes are your reference points for this trend. These sporty-inspired suits have been reworked in of-the-moment primary hues and rainbow palettes to make them one of the most-flattering and eye-catching trends of the summer.

High Waisted Bikinis Swimwear Trend

Spring/Summer 2018 High-Waisted Bikini Trend: White bikini, Asceno, Block colour bikini, Mara Hoffman, Grey bikini, Jade (coming soon), Black high-pant bikini, Clube Bossa

Over the last few summers, we’ve been a little distracted by tanning our tooshies in teenie weenie Brazilian bikinis. And whilst there’s no way we’ll be swapping our all over golden tans for a full coverage brief every day at the beach, high-waisted bikinis are feeling somewhat perfect for more social occasions. From taking the perfect vacay shot for Instagram to soaking up the sun whilst surrounded by the hustle and bustle of the city, high-waisted bikinis guarantee a more sophisticated look when poolside.

Ruffle Swimwear Trend

Spring/Summer 2018 Ruffle Swimsuit Trend: Blue laser-cut swimsuit, Evarae, Leopard print swimsuit, Love Stories (coming soon), Nautical swimsuit, Agua De Coco (coming soon), Black cut-out swimsuit, Clube Bossa

If you want to turn heads on the beach, ‘basic’ swimwear won’t do. Spring/Summer 2018 is the year of the haute suit - and putting the h in haute are statement ruffles. It’s a trend that has been on the rise for the last few seasons, but 2018 is the year ruffles go big. Turn up to heat in seductive silhouettes with cut-out details and don’t forget all the trimmings – adorn yourself in dramatic metal eyelets and intricate beading. Brit label Evarae uses technical fabrics to ensure its swimwear is practical too, and if you’re looking for something to take your beach to bar, Brazilian labels Clube Bossa and Agua De Coco nail it every time. Minimalists need not apply. 


For advice of what swimwear brands and styles are best for your body shape and the must-have designer swimwear and coverups to shop for your next holiday, contact our dedicated shopping experts on


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