About Us


Beachflamingo.com was founded in 2012 by two sisters, Lily, Jessica . Throughout their life they spent many a summer on the beach in Puglia, Italy, the birthplace of the sisters' father. Inspired by their mother's love of fashion, Lily and Jessica longed for a one-stop holiday shop that featured the hottest swimwear, cover-ups and beach accessory designers – for women of every age and shape. 

Whilst working as Fashion Editor at a leading UK weekly fashion magazine, Lily discovered many designers and pieces from their collections that weren't available to buy in any of her favourite boutiques. She is a swimwear obsessive and has tried and tested them all - she knows what works and what doesn’t and above all the importance of the fabric and fit when choosing a piece of swimwear. Her background as a stylist means Beachflamingo.com is always ahead of the curve with all the latest must-have designers.

Jessica is a retail expert and has been dressing women for over a decade. She knows what real women with real bodies, want and need.  Both girls inherited their mother's appreciation of the beauty and craftsmanship of clothing. At the age of 17 their mother Jacqueline was already working in one of London's most exclusive designer boutiques, modelling in magazines such as British Vogue and at one stage even had her own lingerie shop. Her own wardrobe and eye for accessories had a huge influence on both Jessica and Lily's love of fashion. 

Each season Lily, Jessica hand pick the newest must-have designers, most flattering swimwear and eye-catching accessories from around the world, for you to shop all in one place and have been credited for helping launch new designers and giving them a platform not just in the UK but worldwide.

Thank you for supporting a small business and shopping with us x