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About Us

. was founded in 2012 by two sisters, Lily and Jessica Russo, and their mother Jacqueline who, throughout their life, have spent many a summer on the beach in Puglia, Italy, the birthplace of the sisters' father. Inspired by their mother's love of fashion, Lily and Jessica longed for a one-stop holiday shop that featured the hottest swimwear, cover-ups and beach accessory designers – all in one place.  
Whilst working as Fashion Editor at Grazia, the leading UK weekly fashion magazine, Lily discovered many designers and pieces from their collections that weren't available to buy in any of her favourite boutiques. She is a swimwear obsessive and has tried and tested them all - she knows what works and what doesn’t and above all the importance of the fabric and fit when choosing a piece of swimwear. Her background as a stylist means is always ahead of the curve with all the latest must-have designers.
Jessica is a retail expert and has been dressing women for over a decade. She knows what real women with real bodies, want and need.  Both girls inherited their mother's appreciation of the beauty and craftsmanship of clothing. At the age of 17 their mother Jacqueline was already working in one of London's most exclusive designer boutiques, modelling in magazines such as British Vogue and at one stage even had her own lingerie shop. Her own wardrobe and eye for accessories had a huge influence on both Jessica and Lily's love of fashion. 
Having scoured the globe every piece on is chosen with passion, sent with love and worn with style. 

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